As the Managing Director, Media at Salt XC, Alex is responsible for the strategic vision of the media department, development of proprietary tools and for defining the overall media strategy for the agency’s client portfolio.
Prior to joining Salt XC, Alex held director roles at OMD in both the Australian & Canadian markets, where he focused on primarily on innovation and digital strategy with 10+ years experience delivering insight lead and market leading strategy across many Fortune 500 clients in the Auto, CPG, QSR, Tech, Cannabis, Alc Bev, Finance & Entertainment Industries.