The AdTECH: OOH Conferences have evolved from several ‘Programmatic Workshops’ in London in 2016, and developed into a global series of annual conferences in Amsterdam, London, New York and Sydney and now Toronto. The success of the events is due to the judicious choice of expert and often controversial speakers who are prepared to share their knowledge and insights with the wider community and to debate the hot topics of the moment as the technology matures…
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This event is being Chaired by Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media
09:00 Welcome | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media
09:30 Driving Business Outcomes – the Programmatic Way | Kevin McDonald | CEO | Kinetic Canada and Andreas Soupliotis | Founder and CEO | Hivestack
10:15 Add Tech or Subtract, A Thoughtful Approach To Planning OOH | Debbie Drutz | Canada President | Novus Media Inc.
11:15 Case Study 1: Alex Yee | Senior Media Strategist | True Media (Husky) and TBA | OUTFRONT Media Canada
11.30 Case Study 2: TBA
11:45 Exploring OOH as a Digital Channel | Panel Discussion chaired by
Edith Gagne | Vice President Programmatic Sales Operations | Broadsign
12:30 Closing Remarks | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media
259 Richmond St W